Not too long ago, when searching for a product or service, we would consult the yellow pages. Now we Google it. Your prospects are searching online for hearing health information and services. With Adwords, they’ll find your practice.
The top spots of a Google search are reserved for Adwords customers. This is where you want to be listed!
In order for your company to be shown as a result for a specific search, you need to select words and phrases that are relevant to your company. Think like your prospects. If they’re looking for hearing aids, what terms will they search? In AdWords, those terms are called your keywords, and you pay to be listed when someone searches them in Google.
You pay Google when someone clicks your ad, so you only want relevant prospects to click! By targeting specific cities or zip codes, your ads will only be shown to consumers who are typing in your keywords in your area.
Once a prospect clicks on your ad, they are directed to your website. You decide which page of your website they land on. If a consumer searches “hearing loss test”, you may want to direct them to a page about tests or video otoscope exams. This way, you’re showing them exactly what they want to see, and they’re more likely to read on.
Advertising with Adwords has become a necessity. Setting up a new campaign and making improvements can be frustrating if you don’t know where to start. If you have any questions, or are looking for some advice, feel free to contact us!