Whether or not a consumer has booked an appointment with you, it’s likely that you have already established some type of relationship them through direct mail, word of mouth,...

Direct mail marketing is not as easy as simply choosing a design and mailing a few thousand pieces. To effectively market your hearing aid practice, it’s imperative that direct...

Do you use direct mail with variable promotions? At Hearing Aid Marketing, you have the ability to easily individualize your direct mail based on your consultants’ personal strong points....

Do you have a plan for unanswered phone calls? Call tracking and reporting is a service we automatically provide our customers. When testing new creative, or evaluating the current...

List feathering, also known as an “Nth’ing” process, allows mailers to evenly target their entire targeted territory with each direct mail campaign. Rather than selecting one or two of...

Mailing a hearing aid company newsletter to your internal database can provide several different benefits for the growth of your practice. Keep in touch with prospects, past customers, and...

In addition to introducing you to new keywords and phrases, the Hearing Aid Marketing Glossary also reviews marketing terminology that you may be familiar with, but from our team’s...

Database mailings are known winners – consistently generating impressive responses and profits. In fact, your database is one of your most valuable assets. It’s recommended to send marketing communications...

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Does your direct mail vendor properly suppress and manage your mailing list? If not, your mail is likely to reach the same people over and over again in a...