In his book Duct Tape Marketing (Chapter 6 “A Web Site That Works Night and Day”), John Jantsch outlines the Benefits of a Content-Driven Website: 1.  Awareness These days you’re...

Direct mail is back. It never really went anywhere but the focus shifted to digital for a while. The focus has shifted again, now to combining digital with direct...

A short history of Twitter and some Hearing Aid Marketing tips. When Twitter was created in 2006 even its creator Jack Dorsey didn’t know the possibilities of Twitter for...

Think your website or hearing aid direct mail content passes the test? Read more about my newest hero, David Meerman Scott, and grade yourself. DMS is a marketing strategist-...

Direct Mail has always been a huge player in the hearing aid marketing industry. Has online marketing changed the way the world does business? Yes. Will online marketing replace...

The hearing health industry is unlike many other industries that offer products to help consumers. A huge factor that sets the hearing aid industry apart from other industries is,...

This is a great time of year, wouldn’t you agree? Holidays spent with family and friends as we wrap up another year. As we finish up 2011 and get...

Here I am sitting in my office looking out my window and wondering how it can possibly be 60 degrees and almost December. Usually by this time of year...

I firmly believe that unless every one of your offices are staffed by hearing instrument specialists with above average skills of persuasion, you should do a blend of three...