Keeping your targeted footprint updated can save you money and aggravation. Direct mail can have its ups and downs when it comes to response rates. With our list feathering, we minimize the roller coaster effect of great results one week and bad results another. However, that is not the only solution to higher response. It can be very frustrating to receive calls requesting to be removed from the mailing list. These calls are unavoidable but they can be managed and reduced.
Keep a well-organized and updated list of all the callers who request to be removed from the list. This means getting specific information from the caller before they get off the phone which includes first name, last name and full address. The key for this to work is to have a trained FOA who knows how to acquire this information without upsetting the caller.
With an updated list and our Suppression software, you can now ensure that these records never receive mail from you again. Those pieces that were initially wasted on them can now go to qualified prospects. You will stop wasting money, time and avoid a lot of frustrations by utilizing the tools we provide you with. Our suppression management tool allows you to upload a spreadsheet or just a name at a time and will be suppressed from your mailing list for your next order. It is also a great tool to use to suppress existing customers so that they are not receiving the same mail as your prospects.
The key to a successful direct mail campaign is hitting the right target with the right message and minimizing the dollars spent on unqualified leads.