There’s no silver bullet in marketing or sales, but a blended strategy is the most successful because it has the largest reach and profitability. In the final installment of...

Direct mail marketing is not as easy as simply choosing a design and mailing a few thousand pieces. To effectively market your hearing aid practice, it’s imperative that direct...

Calls to action will increase response rates with your direct mail and will maximize your return on investment. By creating a sense of urgency with the right calls to action, potential...

¿Do consumers in your targeted territory habla ESPAÑOL? Don’t eliminate potential customers because of language barriers! Through our call tracking services and feedback from clients, we have learned that responders...

We always recommend that clients take advantage of our free call tracking services. By listing a tracking number in a variable field, you will know exactly how many phone...

Profit from your internal database! Follow these 4 key steps, and get started today. 1. Building Blocks However you store your information, be sure it’s created and set up...

We feel excitement when receiving a piece of mail that is from a friend or family member. Looking through the pile of mail, that one piece with our name...

Have you recently checked out your competitor’s website? Is it a little (or a lot) like yours? It’s difficult to make a website uniquely yours- one that isn’t “fill...

Q: How do ducks go to water? A: One behind the other. That’s the exact analogy sales trainer, Joel Beck, uses when he teaches about the power of testimonials....

In his book Duct Tape Marketing (Chapter 6 “A Web Site That Works Night and Day”), John Jantsch outlines the Benefits of a Content-Driven Website: 1.  Awareness These days you’re...